When a national cancer brand moves into your mid-sized market, what do you do?

We affiliated with the University of Kentucky’s Markey Cancer Center. Then we gathered our data, studied the market, and decided we could go toe-to-toe with the national brand.

My own family had just been through a cancer journey—my son, then five, was treated for non-Hodgkin’s lymphoma. That experience gave me deep empathy, which helped bring out some of the most compelling survivor stories. In the end, the campaign led to an 8% year-over-year increase in patient volume.

You Can.
You can receive national-quality cancer care—right here.
And you can compete with a national brand – growing market share by 8%, exceed expectations, and save lives—all while encouraging survivors and their families.