I’m a seasoned (but not salty) marketing and branding creative with a knack for solving complex problems through simple, smart, beautiful ideas. I thrive in people-centric, future-forward environments where vision is celebrated, voices are heard, and Post-It walls are plentiful. With years of experience guiding big brands and heartfelt causes alike, I bring thoughtful strategy, sharp storytelling, and design that actually does something.
I take my craft very seriously—but myself? Not so much. I'm just as comfortable sketching out a campaign idea on a napkin as I am presenting to the C-suite (though the napkin might be better designed). At the end of the day, I’m here to make things that matter, move the needle, and serve others with humility, curiosity, and just enough caffeine to keep it fun in the best way.

Owensboro Health – Senior Brand Creative / Design-Obsessed Swiss Army Knife | November 2000 – May 2020
Over nearly 20 years in healthcare marketing, I learned a lot: how to turn brain surgery into compelling content (without anyone fainting), how to juggle a million details without dropping the brand ball, and how to keep humor alive in a world of serious stakes.
• Led the charge on system-wide marketing campaigns for service lines from orthopedics to oncology—turning clinical complexity into approachable, impactful messaging.
• Built a brand voice that patients, providers, and the community trusted—without ever sounding like a robot or a brochure from 1997.
• Worked shoulder-to-shoulder with physicians, execs, designers, producers, and vendors to deliver marketing that resonated—and occasionally made people tear up (in a good way).
• Managed creative strategy, direction, and execution across traditional and nontraditional channels: TV, print, digital, social, billboards, events, even

Handle client relations, project management, sales, creative direction, art direction, creative and strategic planning, photo direction, copy writing, media buying, ad placement, TV/radio writing, video story and production facilitation and design for freelance branding clients including academia, medical practices, insurance, banking, restaurant, and ministry clients.